Description
The Hult Center Marketing Manager is responsible for oversight of all marketing and communications for specific lines of programming as assigned by the Director of Marketing. Marketing Manager’s focus will be on ensuring that all campaigns are planned and executed on schedule and on budget while maintaining institutional brand guidelines. The Marketing Manager will also be responsible for working with the larger marketing team as a supervisor, to coordinate campaign delegation for digital marketing, content and design.
The ideal candidate: You have experience working in marketing and promoting live events with revenue backed objectives and are looking for greater experience overseeing marketing for a performing arts center. You have a passion for the arts and find value in helping others connect to them and enjoy the challenge of constantly thinking outside the box to reach them. You understand the value of relationships with partners, internal and external, and do your utmost to represent the venue in a professional and inviting manner. You work well with others and enjoy a team approach to problem solving while also keeping an eye on the horizon for what comes next. You are a proven multitasker and have the ability to oversee multiple projects at once with a strong attention to detail and project management.
Requirements
Examples of Duties Performed - Duties may include but are not limited to the following
Work with a cross-functional team to implement multi-channel marketing campaigns, including subscription, single-ticket and individual event marketing, some of which may require collaboration with presenter/promoter/artist
Oversees execution and implementation of individual marketing campaigns determining advertising strategies for newspaper, print, radio, television and internet, coordinating research and negotiations to identify and place optimal advertising buys
Work with team to implement and safeguard the Hult brand(s)
Assist with earned media and promotions including manage media contact lists
Assist team and Marketing Director with budget and timeline management
Help develop and oversee marketing expense budgets for marketing and individual shows; provide responsible show expense tracking and settlements in a timely manner
Monitor campaign performance and adjust campaigns to ensure optimal ROI; monitor revenue goals in conjunction with Marketing Director and Booking Director
Provide recommendations to Marketing Director regarding strategies to improve Hult Center institutional marketing
Provide recommendations to Marketing Director regarding marketing to support Hult Center promoter and resident company events
Support, with the team, our resident companies and other key promoters, as needed
Work in partnership with the Programming team to plan and monitor sales strategies
Coordinate with team and Box Office on audience growth and development and ongoing patron relations.
Oversee marketing-related RFPs, bid preparations, and award decisions; administers contracts as necessary
Lead or participate in Division, Department or City-wide committees and task teams
Supervisory responsibilities, including providing daily work direction, hire, discipline and terminate employees, make pay adjustments, communicate performance appraisals, approve absences, and/or make employee job/assignment
Performs related and other duties as assigned.
To view detailed information on the duties, knowledge, and abilities that may be expected for this position, please see the classification: Management Analyst
Qualifications
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes with relevant transferrable skills from a variety of sources and experiences .If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
When screening your application, the City will consider an equivalent combination of relevant education and experience which provides the applicant with the knowledge, skills, and abilities required to meet minimum qualifications for this position.
Minimum Qualifications
Experience
Two years of professional experience in a live-event marketing role.
Preferred experience in promoting or co-promoting commercially touring events.
Education
Equivalent to a Bachelor’s degree from an accredited college or university in Marketing, Communications, Arts Management or related field.
Background
Must pass a background check.
The ideal candidate will have the following knowledge, skills, and abilities:
Experience in live event marketing with experience in single ticket and subscriptions marketing strategies
Experience with Adobe Creative Suite with knowledge of Photoshop and Premiere
Experience using Google Adwords platform including campaign creation, monitoring, and ability to evaluate performance
Ability to operate the Facebook Business platform and manage accounts and team member access including monitoring external promoter and artist access to system
Ability to work in Excel and utilize equations for campaign management
Understanding of grassroots outreach methodology with a focus on helping develop partnerships to support marketing initiatives
Knowledge of Public Relations standards including communication standards, press release writing, media interactions and management of press events including on and off-site interactions
Experience with email marketing platforms such as Prospect2, Active Campaign, Mailchimp, Constant Contact, or other customer database communication systems
Basic understanding of web site management and e-commerce strategies
Experience with tourism and civic outreach to community groups with goal of consensus building, partnerships, and general awareness
Ability to work with video files and video platforms (i.e. YouTube)
Experience with social media platforms and applicable marketing strategies for Facebook, Instagram, and TikTok with understanding of platform analytics and best practices
Experience with project management systems like ASANA and Trello a plus