Description

Join Utah Valley University Athletics in a dynamic marketing role where creativity, collaboration, and measurable impact come together. Reporting to the Associate Athletic Director of Marketing & Ticketing, this position offers the opportunity to lead promotional efforts for assigned sports, driving revenue generation, increasing ticket sales, and enhancing overall brand visibility. You’ll play a key part in shaping how the campus and community connect with UVU Athletics, using innovative strategies to grow attendance and strengthen school spirit.

In addition to marketing initiatives, this role is hands-on in creating memorable game-day experiences that elevate fan engagement and atmosphere. Working closely with campus departments and community partners, you’ll help build meaningful relationships that expand outreach and support long-term program growth. This position is ideal for someone who thrives in a fast-paced environment, enjoys both strategic planning and event execution, and wants to contribute to a vibrant, community-centered athletic program.

• Responsible for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs, resulting in Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance; including pre-season, season, and post-season events WAC, BIG Conference, NCAA, etc. Result expectations also include ensuring game day/event marketing responsibilities are executed, including pre-game, in-game, and post-game activities; focusing on Fan Experience, Social Media / Broadcasting, Innovation and Creativity, Community Outreach, and Attendance, ensuring goals are met and exceeded, and evaluating goals and plans at each season’s end.
• Responsible for development and enhancement of digital and social media marketing campaigns, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, Email, Text, TV, Radio, Website, etc., utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include a clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Foster relationships with campus stakeholders; Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, Athletics Game Operations, University Marketing, University Communications, University Creative Services, University Merchandise & Licensing, University Photography Services, UCCU Center Ticket Office, UCCU Center Production, UCCU Center Concessions, Spirit Squad, PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing Axis, The Green, Wolverine Crossing, etc., Youth Sports Jr. Jazz, Bantam Basketball, Utah Youth Soccer, etc., Elementary Schools elementary school days, elementary school tickets, mascot visits, student-athlete visits, etc., Corporate Partners, etc., as well as sitting on assigned committees around campus to be the voice and link of UVU Athletics. Responsible for collaborating regularly with sport administrators, coaches, and student-athletes to best understand their specific marketing needs and ensure expectations are managed.
• Responsible for overseeing the conception, production, and implementation of creative assets design, photo, video, etc. used for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs. Crafts strategies that clearly increase Revenue Generation / Ticket Sales, Fan Experience, Community Outreach, and Attendance.
• Provide leadership to part-time staff, part-time students, and interns to ensure game day / event marketing responsibilities are executed, including pre-game, in-game, and post-game activities. Leadership also includes the recruitment, supervision, management, and mentorship of employees.
• Evaluate marketing and communication efforts, seeking ways to improve performance and increase program effectiveness. Understands and develops strategies based on data modeling that forecasts budgets against achieving acquisition goals, including CPM, CPE, CPI, customer acquisition costs, and the ability to assess attribution and value of each channel / tactic utilized. Creates and distributes client and executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.

Requirements

Qualifications / Licenses / Certifications

Graduation from an accredited institution with a Bachelor’s degree, plus one year of marketing experience; OR a combination of relevant education and experience totaling five years. 

Preferred Qualifications:

• Graduation from an accredited institution with a bachelor's degree in sports management, sports marketing, marketing, or a related field, and three years of experience in sports marketing or marketing; OR any combination of higher education and related work experience totaling 6 years.
• Graphic design and video editing skills preferred.
• Experience working in collegiate athletics preferred.

Knowledge / Skills / Abilities

Knowledge

• Knowledge of UVU policies and procedures.
• Knowledge of the regulations governing intercollegiate athletics as set forth by the NCAA, the WAC, and the BIG 12.
• Knowledge of NCAA DI technical writing procedures.
• Knowledge of current marketing and promotional strategies.
• Knowledge of video and photo production techniques.
• Knowledge of how to operate and maintain all gameday production equipment.

Skills

• Skills in developing marketing materials used for promotion, advertising, fundraising, etc.
• Skills in judgement and diplomacy required to interact effectively with and provide customer service to a broad audience.
• Must possess strong communication skills, both verbal and written.
• Proficient in Adobe Creative Suite software (i.e., Photoshop, Illustrator, Premiere, Lightroom, InDesign, etc.).
• Proficient in Microsoft Suite software (i.e., Word, Excel, PowerPoint, etc.).
• Proficient in camera, lighting, sound, and editing techniques.

Abilities

• Ability to uphold and abide by all NCAA, WAC, and BIG 12 regulations and UVU Institutional policies and procedures.
• Ability to develop annual and multi-year marketing plans for all intercollegiate athletic sport programs sponsored by the University.
• Ability to create and implement marketing and promotional strategies to help increase attendance and revenue for UVU Athletics, as well as enhance the fan experience and gameday atmosphere.
• Ability to supervise and direct marketing and promotional strategies for all intercollegiate athletic sport programs sponsored by the University.
• Ability to manage a set budget as assigned by the Assistant Athletic Director of Marketing.
• Ability to recruit, train, and supervise staff employees associated with the Athletic Marketing team.Ability to coordinate effectively with various campus and community constituencies.
• Ability to work with people in public relations settings.
• Ability to plan, organize, and problem-solve.
• Ability to communicate and collaborate effectively with individuals from varied backgrounds and perspectives.
• Ability to work under pressure, multitask, and meet deadlines.
   

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.