Company Profile
National Tour Integrated
Company Overview
Johnny Capels founded National Tour. His vision was to create a mobile-marketing promotions company capable of producing the most profitable brand name and product recognition tours across the nation. During its initial five years, Mr. Capels’ firm experienced tremendous growth and success. Today, National Tour ranks among the Top 100 promotional agencies in the United States, as reported in Advertising Age. Currently, the firm is managing the event marketing operations and logistics for Fortune 500 company’s corporate programs across all disciplines.
Headquartered in Irvine, California, National Tour, is a full-service event-marketing and staffing firm that creates comprehensive programs to promote brand awareness. With a team of veteran staff members, National Tour develops and produces the most demanding, interactive road-show promotions available. National Tours’ talented graphics staff and experienced fabricators translate corporate branding messages into innovative mobile displays that generate tangible, face-to-face customer feedback about a client’s products or services. Each mobile marketing program is customized to achieve client-specific marketing goals. From vehicle design and maintenance to scheduling and venue negotiation, National Tour’s unrivaled “no excuses” work ethic is a key factor in earning an admirable record of excellence.
Company History
Since forming National Tour, Johnny Capels has led his company to become one of the Top 100 promotional agencies in the United States. As President of the firm, Mr. Capels’ primary role is to facilitate the company’s mission to produce the most profitable brand name and product recognition programs across the nation; deliver outstanding customer service; and maintain a “no excuses” work ethic.
Mr. Capels’ venture into the mobile-marketing promotions and staffing business grew from a passion for auto racing. His enthusiasm for the sport began during college breaks from the University of New Mexico, where he studied business. During those vacations, Mr. Capels joined his father, who was the chief mechanic for race-car legend Al Unser on the Sprint Car and Indy Car circuits. As a student of business, the Young Capels was captivated by the multimedia possibilities for sponsorship promotions and their potential to promote brand names and reinforce consumer awareness. Eventually, his resume grew to include working relationships with some of auto racing’s most prominent team owners, drivers and sponsors.
In 1991, Mr. Capels left auto racing and joined a parallel production group that exposed him to the technical and mechanical demands of road-show promotions. That career experience, coupled with his background in sponsorships, prepared Mr. Capels for the launch of his own event-marketing company.
Notable Clients
Sungevity-Transdev-Mistic-Disney-Enterprise